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About Us

Sometimes you have to follow your gut. Ours led us to PinstaPals.

In 2015 we united our love of dogs and food to create the kind of enamel pins that people notice. A little quirky and a lot of fun, each one features a different breed of dog with something delicious. 

Better yet, $2 from each pin sold helps dogs help people (and vice versa!). This contribution is donated to Lort Smith not-for-profit animal hospital, adoption centre and community outreach program. The organisation does not receive any government funding and relies on donations and grants to operate.

PinstaPals operates online and is run out of Melbourne, Australia. It was founded by Sofia Levin, a journalist and food lover, better known as 'Jinkee's mum'. 


You can get in touch at, or share PinstaPals' mutual love of hounds and hunger on Facebook, Instagram and Pinterest